A Unique Approach to Lead Generation
Outreach Formula 2.0 means prospecting into cold accounts to generate new business without using any cold calls. A cold call is defined as calling someone who doesn’t know you and who isn’t expecting your call. No one enjoys this – neither the caller nor the person being called.
Each and every opportunity we generate for clients starts with addressing a prospect and their wants and needs. Only once you know what their individual needs are, can you start pitching your products and services, because now may not be the right time to ‘sell’. Pitching too early will ensure you’re remembered for all the wrong reasons as the person or company who wrote them an essay long email or cold called them.